The Board reviewed the level of success of the organization in achieving its established goals for 2002-03, and using the recent survey results as a guide, they worked together to chart the course for the 2003-04 year. These are the priorities of the Association in the coming year.

1. GOAL: CONTINUE TO STRENGTHEN INTERNAL PROCESSES

   Measurable objectives:

1. Operations, Reporting and Finance: Under the direction of the Board, Staff will provide consistent, timely, and effective reports and guide the improvement of elements of the overall operation of the Association.

1. By July 2003, provide a five-year comparison of expense to revenue and a short narrative on relevant changes in the annual report to the membership.
2. By September 2003, reformat monthly reports to show cumulative detail of expenditure by commission and committee.
3. By January 2004, the Finance Committee will present a plan to the Board for a financial audit in 2004-05.
4. By June 2004, the Finance Committee will develop a calendar for program based budget development for the Association.
5. During 2003-04, ACCCA will designate a minimum monthly amount of $1,000 to transfer to the reserve account.
6. In January and June 2004, the Board and commissions will review their progress on goals and provide bi-annual reports.
7. By September 2003, Staff will restructure internal processes for the distribution of meeting notifications, agendas and posting of all Board and commission minutes.
8. By September 2003, all commissions will have all open positions filled.

2. Marketing and Recruitment: By November 2003 the Communications Oversight Commission will present a marketing plan for member recruitment and the promotion of ACCCA professional development programs.

1. By September 2003, Staff will upgrade existing database to include all non-member administrators.
2. By October 1, 2003, the Membership Advisory Commission will establish an incentive and training program for campus reps.
3. By June 2004, the Communications Oversight Commission, working with the Membership Advisory Commission will review and upgrade recruitment materials for use in 2004-05.
4. By June 2004, the Membership Advisory Commission, working with staff, and utilizing its web site resources and other means of communications, shall increase the general awareness and understanding among members of their membership benefits.
5. By June 2004, the Association will increase membership by 10 percent.
6. Through the 2003-04 year, the Board and commissions will explore their use of video conferencing or other means of conducting meetings, workshops and programs.
7. By September 2003 staff, working with the Membership Advisory Commission, will identify the affiliate group events at which ACCCA wishes to have a presence.
8. By June 2004, the Board working with the Membership Advisory Commission will clarify and strengthen liaisons with affiliate organizations and communicate those partnerships to members.

3. Corporate Relations: By January 2004 the Board, working with the Corporate Relations Commission, will strengthen corporate partnerships.

4. Communications: During the 2003-04 year the Communications Oversight Commission, working with staff, shall generate at least one form of communication (besides the newsletter) each month to members.

1. By August 2003, ACCCA Editor will establish online forums to benefit members and enhance communication.

5. Strategic Planning: By October 2003, the Board will establish a task force of former ACCCA Board presidents to create a plan for the further development of ACCCA.

2. GOAL: STRENGTHEN AND CLARIFY ADVOCACY EFFORTS

1. At the June 2003 meeting of the Board, ACCCA will adopt a position on the 2004-05 budget priorities based on the information from the Chancellor’s Office/BOG budget priorities.
2. At the September 2003 and January 2004 Board meetings, the Legislative Finance Commission and the Human Resources Commission will present key issues for ACCCA to pursue via legislation on behalf of administrators for the 2004 legislative cycle.
3. ACCCA will strengthen its role in consultation by ensuring that the ACCCA rep and the Executive Committee work closely with other administrative groups and the Legislative Finance Commission to coordinate positions. ACCCA will communicate those positions and the outcome of the Consultation Council meetings regularly to members.
4. At least once each month, the Legislative Finance Commission will report to the membership ACCCA’s positions on current issues and legislation and will issue a call for action as appropriate on legislative issues.
5. By September 2003, the LFC will develop a calendar of meetings to ensure that the commission meets prior to consultation whenever possible.
6. By January 2004, the LFC will submit a plan to the Board to provide timely action and issue official positions on key issues to the membership.

3. GOAL: ENSURE THE DEVELOPMENT OF EFFECTIVE CALIFORNIA COMMUNITY COLLEGE LEADERS

1. By January 2004, staff, working with the MDC will develop a resource list of administrators organized by area of expertise who are wiling to provide on call support and guidance to other members.
2. In 2003-04, the MDC will provide at least four one-day regional workshops on Leadership Best Practices.
3. By January 2004, the MDC will provide a plan to the Board that will reinforce the concept of Administration 101 during its absence from the Association’s menu of programs, and outline how the Association will continue to meet the needs of its members for basic training.
4. By June 2004, to encourage greater diversity among community college leadership ACCCA, working through the Diversity Forum the MDC will provide at least two leadership activities for its membership.